Is your website user friendly?

Remember the last time you visited a website for an immediate requirement? Exactly!

The internet has become an inevitable part of our daily existence. We use various websites for multiple purposes like from business, advertising, banking, healthcare, organizing and planning, money transfer, ticket booking, and food delivery. A user-friendly website is defined as one that is easy to handle and operate and simple to learn and understand .

Important and essential features of a user-friendly website:

It is continuously available – A highly efficient and productive website is one that is available at your fingertips. It should be easily reachable without any interruptions. Interruptions and lags tend to dissuade potential customers from browsing a website and usually leads to decrease in the number of clients which results in business losses. Irregularities tend to lead to frustration and dissatisfaction which invariably affects the reputation of the brand. Companies now-a-days provide efficient websites which fulfill all the needs of customers. Genixo Info Solutions is one such website which takes care of all the requirement of customers.

· It is easily accessible – A reliable website is one that can be used by people with diverse abilities. It ensures that every person has equal access and equal opportunity to use a particular website for their online requirements. A well-designed website is built with codes that enable easy perception, understanding, navigation, and interaction for clients with a diverse range of auditory, tactile, neurological, visual, and cognitive abilities. Easy accessibility should also cater to multiple devices with screens of different size, various input methods, diverse time limits, individual demographics, and different range of internet bandwidth. Also, it is essential to maintain the website throughout its life. Genixo Info Solutions fulfill all the customer requirements and provides services like seo, content writing , online reputation management an a lot more.

· It is simple to use – An efficient website should be straightforward and uncomplicated. Prompt access to features and commands ensures immediate results which ensure user satisfaction. This helps to build a brand’s loyalty and online reputation which can be converted to business profit. Simplicity translates to increased website traffic which helps to increase the ranking of a website in multiple web-based search engines. This helps to enhance website visibility and outreach.

· It has clarity – A reliable website demonstrates clarity and transparency. It is essential to ensure that a website is well-organized, de-cluttered, and presented in a flow. Care should be taken to ensure that the tabs, tools, plug-ins, and options are easy to identify and locate. The main purpose of a website is to provide easy, accessible, quick, and immediate assistance. Customers prefer websites that provide these basic necessities to save time and effort during their busy schedule. Customers choose to avoid websites that are complicated, slow, and confusing to conserve time. Website design and graphic design also plays an important role if talking about the clarity.

· It is reliable – Reliability is the basis of confidence and trust. A reliable website helps to guarantee smooth networking without sudden website crashes and interruptions. Smooth functioning guarantees an enjoyable and satisfactory experience while interruptions tend to cause frustration and irritation. This is especially essential during online money transactions when transfer of funds may get interrupted due to website instability. This leads to heavy financial losses and causes dissatisfaction among customers. In addition, when people work on online databases, it causes loss of work and time spent. This can be avoided with a consistent and smooth website.

· It has good learnability – A useful website demonstrates high adaptability and learnability. It is important that a website is easy to comprehend, understand, handle, and manage. Clients and customers prefer websites that instantaneously provide them with their requirements without a delay. In order to increase online engagement, website content should be easy and quick to read and understand. Results should be provided without delay. This ensures more online traffic and decreased website bounce rate. Navigation menus, tabs, links, and dropdown options should be highly accessible and readily available.

· It is highly responsive – A highly responsive website is able to effectively accommodate on multiple devices like desktops, i-pads, tablets, and phones. It should be able to respond automatically to user behavior, control, and preference in terms of screen size, scripting abilities, resolution, platform, image size, and orientation. A highly responsive website should also be capable of handling variations in size, functionality, and color. Tools like HTML and CSS, and strategies like fluid layouts, media queries, and scripts are used to automatically resize, hide, shrink, or enlarge online content to make it look appealing on all devices.

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It is easily navigable – An easily navigable website ensures that customers or clients know what to do within a website. It ensures that a website is made to be effectively explored. Organized content creates a flow of information that makes it easy and convenient to browse through a website. It is able to enhance the creativity of customers, increase website visibility and traffic, and generate accurate leads. Strategies like attractive fonts and colors, catchy headlines, available information, increased page loading time, and page design ensure smooth and effective navigation. Creating multiple links and inter-linking across various web pages within the website also helps to increase user curiosity and interest.

· It is relevant – Content displayed on a website should be consistent and significant. It should be relevant to the immediate requirements of customers. Irrelevant and disorganized content leads to waste of time and effort, dissatisfaction, and loss of potential customers. Clear content ensures smooth flow of information, customer satisfaction, and increased website traffic which help to enhance online influence and visibility.

· It is intuitive – An effective website should be simple, straightforward, and uncomplicated. It should be capable of providing immediate results with less explanation from customers. It also promotes easy and quick navigation and ensures a complete and thorough tour of the website. This can be achieved by thorough research and SEO. Providing immediate accurate results based on the requirements of the user is an important factor of a user-friendly website.

· It displays visual hierarchy – Visual hierarchy is the organized and systematic display of content. It ensures that precise information is presented in a methodical fashion while browsing through a website. Information should be fixated from general to distinct and specific information. A simple and uncomplicated path should be drawn to provide query-specific accurate information. Visual hierarchy displays simple and standardized content to customers that is easy to interpret and understand.