India is moving fast digitally. Are you?
- Jane Eva
- Jan 16, 2020
- 4 min read
Updated: Jan 21, 2020

Can you imagine being without your smart phone for 24 hours? Does the thought make you feel handicapped? If yes, welcome to the Digital Revolution.
There’s an application (also called “app”) to assist and monitor almost all our daily activities – an alarm app for waking up, calorie counter for fitness, dietary apps to monitor food intake, bank apps to assist in online banking, digital wallets to help in money transactions, grocery apps to order domestic essentials, pharmacy apps to order medication from online, photography apps to create digital memories, retail apps to order clothing essentials, and food apps to order meals at any time of the day.
Digitalization has rapidly taken over our ordinary and professional lives. With the shift in focus from complicated and temporary paper resources to hassle-free and long-lasting digital resources, there has been an exponential advancement and expansion in the digital domain. India alone has more than half a billion internet subscribers, the second highest in the world; with China in the lead. The average Indian spends around 17 hours a week on online activities.

What makes the digital domain so captivating and engaging?
· Smart devices – devices like smart phones, iPads, and tablets are available at very reasonable costs. This increases availability and demand. People tend to buy more devices if cost fits their budget and this helps in the growth of digitalization.
· Connectivity – high-speed connectivity ensures that tasks are completed immediately without any interruptions. This guarantees fast results without wasting any time.
· Affordable – digital management of tasks and responsibilities is simple and affordable. It does not include additional costs like service tax, GST, delivery charges, and transportation tariffs.
· Convenient – tasks can be completed with the click of a button. There is no necessity to travel long distances, refer multiple sources, complete numerous formalities, or wait in long queues.
· Availability – Online resources are constantly available for the entire 24 hours of all seven days of the week. The online domain does not have a curfew and business is encouraged and promoted despite the time of the day.
· Accessibility – the online domain is always accessible. It can be utilized on multiple devices from different parts of the world without any change in appearance, information, or content.

Adaptable – the online domain can be suitably altered or personalized according to the needs and requirements of the user. This encourages authenticity, flexibility, and originality.
Increased awareness and dependability on digital information has helped India to advance and expand in the digital market. Multiple businesses and services have been initiated and subsequently expanded based on our country’s exclusive demographics, strengths, gaps, and future potential.
· Quick governance – digital media has helped to spread and promote the prompt escalation of news, information, and current events. This has resulted in increased awareness, attention, and social consciousness. Apps like Flipboard, Google Feed, Reddit, and Pocket have made it easier to access the latest news and political developments. Ample amount of digital marketing companies are available in the market which promotes the customer's website . Genixo Info Solutions is one such digital marketing company which caters to customers requirements.
· Business services – digitalization has promoted increased availability of business services and assistance. Apps like Urban Clap, Zoomcar, and Pepperfry have ensured that customers can receive personalized services in the comfort of their home. Various companies are their to connect your business with customers via internet.

Digital wallets – digital payment has encouraged cashless transactions. Apps like PayTM, Google Pay, and PhonePe have made purchase and payments convenient and hassle-free. There is decreased need to carry around money in the form of cash or cheques.
· Extensive connectivity – widespread network and connectivity throughout India has been set-up to promote 24/7 internet access. Reliance Jio has been successful in providing uninterrupted and reliable connectivity throughout the country.
· Wi-Fi availability – the Indian government has initiated attempts to provide Wi-Fi connectivity in multiple locations like railway stations, trains, bus stations, and metro stations.
· Stock updates – it is quick and easy to get live stock rates from Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) with apps like JStock, Moneycontrol, Stock Watch, and Investar.

· Centralized identification system – India’s unique identification app, Aadhaar, was launched in 2009 to create an exclusive database for Indian citizens to prove citizenship and identity.
· E-commerce industries – with exponential digitalization the development of e-commerce businesses and industries have also been encouraged. Apps like Flipkart, Amazon, and Myntra have helped to simplify online purchase and retail.
· E-healthcare – digitalization has helped to promote instant medication availability, expansive healthcare schemes, and medical insurance accessibility. Apps like PharmEasy, Medlife, Practo, and Netmeds have made medication availability, purchase, and accessibility simple and convenient.
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Matrimonial services – with the advance in technology it has become simple and convenient to find a life partner in the comfort of one’s home. Apps like BharatMatrimony.com, Tinder, Jeevansaathi.com, happn, Truly Madly, and bumble have helped to simplify the process of finding an ideal life partner.
· Women safety – with the rising threat to women safety, apps like Nirbhaya, Himmat, Hawk Eye, and VithU help to monitor the safety of women and provide immediate assistance when women are threatened.
· Food delivery – food is now just a click away. Apps like Swiggy, Zomato, and Foodpanda help to ensure that food is always available no matter what time of the day. Every restaurant has their own websites through which customers can direct contact and place their order.
· Employment services – India is a country of thousands of qualified graduates with only hundreds of open job opportunities. Apps like Naukri.com, LinkedIn, Indeed, Glassdoor, and Shine help to increase interaction between recruiters and potential candidates to bridge the gap of unemployment.
· Agricultural schemes – India is a country whose primary source of income is agriculture and farming. To increase the employability and income of farmers, apps like AgriApp, Iffco Kissan, FarmBee, Kissan Yojana, and Kisan Suvidha help to monitor and survey farming activities like fertilizer development, crop harvesting, and livestock breeding. Online portals help in the purchase of raw materials, sale of goods, monitoring of harvest procedures, and the promotion of small-scale industries.

The Digital Revolution has brought about exponential advancement, development, growth, and progress in multiple avenues of the Indian economy. This has helped to boost and increase India’s global reputation.
Are you ready to be a part of this revolution?
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